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包裝設(shè)計(jì)讓產(chǎn)品盡善盡美
作者:admin 日期:2016-02-25
產(chǎn)品需要包裝，企業(yè)需要包裝，連人也需要包裝，于是“包裝”這個(gè)詞有了更廣泛的含義，它讓產(chǎn)品盡善盡美，產(chǎn)品的包裝設(shè)計(jì)是使產(chǎn)品轉(zhuǎn)化為商品并被銷(xiāo)售的最后一道手續(xù)，它是對(duì)產(chǎn)品的容器及其包裝的結(jié)構(gòu)和外觀(guān)進(jìn)行的設(shè)計(jì)，使其在運(yùn)輸與售賣(mài)時(shí)有一個(gè)與其內(nèi)容相符的外殼，具有一個(gè)完整而動(dòng)人的形象，目的是適合人的需要。平庸的設(shè)計(jì)使商品黯淡無(wú)光，而優(yōu)秀的包裝使商品光彩照人，提高了附加值，激發(fā)了消費(fèi)者的購(gòu)買(mǎi)欲。它是無(wú)聲的廣告，具有明顯的促銷(xiāo)作用，最終目標(biāo)是影響消費(fèi)者的觀(guān)念及行為，樹(shù)立品牌形象，取得營(yíng)銷(xiāo)戰(zhàn)略的勝利。它是完美的化身，它也開(kāi)始帶上了功利的色彩，于是開(kāi)始變得不那么真實(shí)。
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