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日本茶包裝設(shè)計(jì)
作者:admin 日期:2016-07-15
為什么日本的綠茶市場(chǎng)如此繁榮？和國(guó)內(nèi)大多數(shù)或甜或酸的“特色口感”所不同，日本在綠茶的鮮粹榨取上，已經(jīng)有了很成熟的經(jīng)驗(yàn)和穩(wěn)定的技術(shù)，基本上都能保持綠茶的營(yíng)養(yǎng)與原汁原味的味道，所以，同樣有喝茶習(xí)慣的日本，健康的綠茶飲料自然也成了夏季日本市場(chǎng)上銷(xiāo)量極其巨大的品種之一。
反觀(guān)國(guó)內(nèi)的茶飲料市場(chǎng)，相比前些年的摸索和推陳出新，感覺(jué)不進(jìn)而退，反而純茶、健康茶等概念的飲料產(chǎn)品，市場(chǎng)上出現(xiàn)了不少像三得利、伊藤園甚至在日本加工生產(chǎn)，運(yùn)回到國(guó)內(nèi)的茶飲料產(chǎn)品。
國(guó)內(nèi)個(gè)別飲料巨頭，在茶飲料的生產(chǎn)加工以及包裝設(shè)計(jì)方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費(fèi)年齡層偏低，偏農(nóng)村市場(chǎng)。對(duì)于未來(lái)巨大需求的健康純茶飲料，卻舉步維艱，各種原因?qū)е?，但有一點(diǎn)非常明確，并非更多的消費(fèi)者不喜歡純茶和消費(fèi)習(xí)慣需要教育和引導(dǎo)，更重要的是你在對(duì)茶的認(rèn)知理念以及生產(chǎn)工藝上還沒(méi)辦法做出一瓶瓶恰當(dāng)?shù)暮?a href="http://www.bf199.com" target="_blank">茶飲。
近年國(guó)內(nèi)企業(yè)在茶飲料上，也推出了一些令人耳目一新的，口感不錯(cuò)的茶飲料，但包裝風(fēng)格與茶的真、純、質(zhì)樸以及成熟相比，曉包個(gè)人感覺(jué)還顯得有非主流的既視感。在茶飲料的研發(fā)及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點(diǎn)，看一下日本銷(xiāo)量最大的幾家茶包裝，并未因包裝設(shè)計(jì)的不斷變化，而減弱了茶的樸與真就知道了。當(dāng)然在產(chǎn)品外包裝上，一些蹦蹦跳跳的輕風(fēng)格，作為調(diào)劑和吸引人，也很不錯(cuò)?？傮w來(lái)說(shuō)，盡快在國(guó)內(nèi)市場(chǎng)空缺疲弱期，奠定地位，就看哪家企業(yè)的戰(zhàn)略布局，能更勝一籌了。
反觀(guān)國(guó)內(nèi)的茶飲料市場(chǎng)，相比前些年的摸索和推陳出新，感覺(jué)不進(jìn)而退，反而純茶、健康茶等概念的飲料產(chǎn)品，市場(chǎng)上出現(xiàn)了不少像三得利、伊藤園甚至在日本加工生產(chǎn)，運(yùn)回到國(guó)內(nèi)的茶飲料產(chǎn)品。
國(guó)內(nèi)個(gè)別飲料巨頭，在茶飲料的生產(chǎn)加工以及包裝設(shè)計(jì)方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費(fèi)年齡層偏低，偏農(nóng)村市場(chǎng)。對(duì)于未來(lái)巨大需求的健康純茶飲料，卻舉步維艱，各種原因?qū)е?，但有一點(diǎn)非常明確，并非更多的消費(fèi)者不喜歡純茶和消費(fèi)習(xí)慣需要教育和引導(dǎo)，更重要的是你在對(duì)茶的認(rèn)知理念以及生產(chǎn)工藝上還沒(méi)辦法做出一瓶瓶恰當(dāng)?shù)暮?a href="http://www.bf199.com" target="_blank">茶飲。
近年國(guó)內(nèi)企業(yè)在茶飲料上，也推出了一些令人耳目一新的，口感不錯(cuò)的茶飲料，但包裝風(fēng)格與茶的真、純、質(zhì)樸以及成熟相比，曉包個(gè)人感覺(jué)還顯得有非主流的既視感。在茶飲料的研發(fā)及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點(diǎn)，看一下日本銷(xiāo)量最大的幾家茶包裝，并未因包裝設(shè)計(jì)的不斷變化，而減弱了茶的樸與真就知道了。當(dāng)然在產(chǎn)品外包裝上，一些蹦蹦跳跳的輕風(fēng)格，作為調(diào)劑和吸引人，也很不錯(cuò)?？傮w來(lái)說(shuō)，盡快在國(guó)內(nèi)市場(chǎng)空缺疲弱期，奠定地位，就看哪家企業(yè)的戰(zhàn)略布局，能更勝一籌了。
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