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日本茶包裝設(shè)計(jì)

為什么日本的綠市場(chǎng)如此繁榮?和國(guó)內(nèi)大多數(shù)或甜或酸的“特色口感”所不同,日本在綠的鮮粹榨取上,已經(jīng)有了很成熟的經(jīng)驗(yàn)和穩(wěn)定的技術(shù),基本上都能保持綠營(yíng)養(yǎng)與原汁原味的味道,所以,同樣有喝習(xí)慣的日本,健康的綠飲料自然也成了夏季日本市場(chǎng)上銷(xiāo)量極其巨大的品種之一。

反觀(guān)國(guó)內(nèi)的飲料市場(chǎng),相比前些年的摸索和推陳出新,感覺(jué)不進(jìn)而退,反而純、健康等概念的飲料產(chǎn)品,市場(chǎng)上出現(xiàn)了不少像三得利、伊藤園甚至在日本加工生產(chǎn),運(yùn)回到國(guó)內(nèi)的飲料產(chǎn)品。

國(guó)內(nèi)個(gè)別飲料巨頭,在飲料生產(chǎn)加工以及包裝設(shè)計(jì)方面,雖已涉足多年,但卻給人留下了低端、口感“特色”非純的印象,消費(fèi)年齡層偏低,偏農(nóng)村市場(chǎng)。對(duì)于未來(lái)巨大需求的健康飲料,卻舉步維艱,各種原因?qū)е?,但有一點(diǎn)非常明確,并非更多的消費(fèi)者不喜歡純和消費(fèi)習(xí)慣需要教育和引導(dǎo),更重要的是你在對(duì)的認(rèn)知理念以及生產(chǎn)工藝上還沒(méi)辦法做出一瓶瓶恰當(dāng)?shù)暮?a href="http://www.bf199.com" target="_blank">茶飲。
近年國(guó)內(nèi)企業(yè)在飲料上,也推出了一些令人耳目一新的,口感不錯(cuò)的飲料,但包裝風(fēng)格與的真、純、質(zhì)樸以及成熟相比,曉包個(gè)人感覺(jué)還顯得有非主流的既視感。在飲料的研發(fā)及包裝的理念上還需要更加本真為好,以免偏移了本身的文化特色,這一點(diǎn),看一下日本銷(xiāo)量最大的幾家包裝,并未因包裝設(shè)計(jì)的不斷變化,而減弱了的樸與真就知道了。當(dāng)然在產(chǎn)品包裝上,一些蹦蹦跳跳的輕風(fēng)格,作為調(diào)劑和吸引人,也很不錯(cuò)。總體來(lái)說(shuō),盡快在國(guó)內(nèi)市場(chǎng)空缺疲弱期,奠定地位,就看哪家企業(yè)的戰(zhàn)略布局,能更勝一籌了。


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