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個(gè)性化包裝真正進(jìn)入國(guó)人的視野
作者:admin 日期:2016-07-18
個(gè)性化包裝真正進(jìn)入國(guó)人的視野，還要追溯到2013年可口可樂(lè)帶來(lái)的“昵稱(chēng)瓶”旋風(fēng)。一時(shí)間，人們對(duì)于包裝的定義從觀(guān)念上有了突飛猛進(jìn)的改變，“包裝原來(lái)可以這樣與眾不同！”此后，不少終端品牌，如蒙牛、農(nóng)夫山泉、士力架、銳澳雞尾酒等因循可口可樂(lè)，通過(guò)圖案、語(yǔ)言設(shè)計(jì)，用更具個(gè)性化和表達(dá)力的包裝展現(xiàn)品牌性格、拓展品牌影響力。剛剛以“大寶宣言瓶”掀起一陣營(yíng)銷(xiāo)浪潮的強(qiáng)生（中國(guó)），其全球創(chuàng)新中心包裝開(kāi)發(fā)總監(jiān)沈弘便充分肯定了個(gè)性化包裝在“最大限度創(chuàng)造品牌故事”“幫助企業(yè)引流”方面所發(fā)揮的作用，這也正是很多品牌商的共同心聲。
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