上一篇
下一篇
包裝設(shè)計(jì)：“東方樹(shù)葉”農(nóng)夫山泉包裝
作者:admin 日期:2013-12-16
茶飲料銷(xiāo)售模式“東方樹(shù)葉”系列茶飲料的問(wèn)世，無(wú)論從包裝還是內(nèi)涵上都不禁讓人眼前一亮，繼06年“農(nóng)夫茶”之后再次盛放出文化營(yíng)銷(xiāo)的華美煙火。
1、“東方樹(shù)葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣(mài)點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀(guān)形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣(mài)點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹(shù)葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷(xiāo)策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹(shù)葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書(shū)，讓產(chǎn)品的差異化營(yíng)銷(xiāo)能迅速躍進(jìn)眼球。
在一個(gè)多月來(lái)的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿(mǎn)了“東方樹(shù)葉”的廣告動(dòng)畫(huà)和宣傳頁(yè)。細(xì)到大型門(mén)戶(hù)網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無(wú)孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過(guò)“東方樹(shù)葉”系列雖然有著充足的營(yíng)銷(xiāo)資源和優(yōu)勢(shì)，但在營(yíng)銷(xiāo)策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹(shù)葉”系列產(chǎn)品便沒(méi)有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://www.bf199.com
1、“東方樹(shù)葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣(mài)點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀(guān)形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣(mài)點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹(shù)葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷(xiāo)策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹(shù)葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書(shū)，讓產(chǎn)品的差異化營(yíng)銷(xiāo)能迅速躍進(jìn)眼球。
在一個(gè)多月來(lái)的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿(mǎn)了“東方樹(shù)葉”的廣告動(dòng)畫(huà)和宣傳頁(yè)。細(xì)到大型門(mén)戶(hù)網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無(wú)孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過(guò)“東方樹(shù)葉”系列雖然有著充足的營(yíng)銷(xiāo)資源和優(yōu)勢(shì)，但在營(yíng)銷(xiāo)策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹(shù)葉”系列產(chǎn)品便沒(méi)有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://www.bf199.com
文章來(lái)自: 
引用通告: 
Tags: 評(píng)論: 566 | 引用: 0 | 查看次數(shù): 58022
Wilmer [2020-07-17 04:55 PM]Unbelievably individual friendly website. Huge info offered on few clicks on.
I will right away seize your rss as I can not find your e-mail subscription link or newsletter service.
Do you have any? Please allow me recognize so that I could subscribe. Thanks.
Do you have any? Please allow me recognize so that I could subscribe. Thanks.
Great looking site. Assume you did a bunch of your very own html coding.
Great looking web site. Think you did a bunch of your very own html coding.
Your data is really helpful.
Seriously such a handy website.
File sharing can be an incredibly potent reason for data corruption since the downloaded files might have viruses which can lead to data loss for the business .
You can visit this video online and get familiar with the extraordinary options that come with this robot. He acknowledged that most investors use a natural home bias even as would rather spend money on our own local market.
You can visit this video online and get familiar with the extraordinary options that come with this robot. He acknowledged that most investors use a natural home bias even as would rather spend money on our own local market.
Excellent Site, Continue the great job. Thank you.
The data is very important.
I'm extremely impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one these days.
Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one these days.
發(fā)表評(píng)論